Sprint: Holiday Direct Mail
Tuesday, February 9, 2010 at 11:05AM 
The Holiday began early for me late last year when myself and my teammates were asked to create some Direct Mail work for Sprint/Nextel celebrating the holidays. They wanted a piece that stood out among other mailers, showcase the cool new phones Nextel had to offer and entice the viewer to switch to Sprint as a carrier. The end result was the piece you see above.
Our concept came from the idea of inviting the viewer into the world of Nextel Direct Connect by hinting at the wonders it offers. The cover showcased a branded Nextel Snowglobe, with a snowfall hiding shining lights in the distance. Inside, we brought the viewer into this world literally, having the showcased phones pop-up and create an experiential hub. Inside of the piece hosted a catalog of more latest and greatest phones you could potentially have.
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