NFL Mobile and Verizon came to us with a challenge: How to get people to consider NFL Mobile and Football in general on your phone. Utilizing the existing social media phenomenon (FOMO), we made Fear of Missing Out on Football (#FOMOF) a part of social language. Television spots started the term, introducing it and scenarios you'd miss out to viewers. Immediately on Twitter, we started responding to anyone tweeting about missing the game with FOMOF Response videos. #FOMOF is now a real thing and all over Twitter, Facebook, and Instagram.

Toyota and Conill wanted to change that. With newly designed aggressive features, like dynamic transmission and tighter suspension (not to mention a sharper aesthetic), Toyota made sure everyone knew that a change had arrived. Conill looked for a partner who would be able to build a campaign around these fresh, sporty features and connect with individuals who identified with the “stand-out-from-the-crowd” persona—a key audience segment that seeks excitement and fun. As a digital marketing studio with the capacity to easily build out variations within frameworks, Fancy Pants was well-equipped for the job.

#CaptureTheDroid was a Star Wars Day scavenger hunt for DROID Turbo that took place online and in the real world. Leading up to May 4th, we released 3 stop-motion videos featuring R2-D2 and Jawa figurines traveling to Earth with DROID Turbo devices. Each video ended with a clue leading viewers to enter an online sweepstakes. On May 4th, we zipped about the streets of New York City with live Jawas and a real R2-D2. Throughout the day, we dropped clues on Twitter that hinted at our location. The fans who found us and said the secret passphrase won incredible prizes, including exclusive Star Wars merch, DROID Turbos, and a trip to San Diego Comic-Con.

Condé Nast Voyages wanted to redesign their travel site to be more reflective of the luxury travel experience they offered.

They wanted a fresh new look, a more seamless user experience, and an inspiring online destination that better reflected the modern, bespoke travel services they offered.

For four years, IZOD was title sponsors of the IndyCar Series and general consensus was that they did bupkis. As Verizon looked to take over the sponsorship, we were tasked with proving what the company would do besides slapping their logo everywhere. By using Verizon’s tech chops and the intense nature of racing, we created a campaign worthy of this huge announcement, brought to life by Sam Bayer and Gary Knight.

Creative Direction Included: TVC Spots, Print, Photography and Social Media content.

Konami was launching the first Yu-Gi-Oh! Movie in 5 years, and they wanted a social campaign that was as attention grabbing as the film itself. The team had lots of video clips from the film, and plenty of awesome static images, but they wanted to create something that fused promo info with the dynamic animations that fans love

Verizon partnered with the creators of the succesful HALO franchise and got exclusive rights to the first version of HALO to hit smartphones. In just a couple short weeks, we created a site experience and shot a teaser trailer for the game. Because Our World and The World of HALO Collide.

Savvy is a Video creation technology designed to seamlessly combine data with rapid production to drive peak performance at scale. This solution allows you to get new video ads to fuel your campaign, fight burnout, and allow you to iterate to peak performance.

In addition to leading the Creative development/solutions aspect of Savvy, Laz also lead a full brand redesign including brand guidelines site design, collateral and copy.

The World's Biggest Challenges Deserve Even Bigger Solutions. Verizon is much more than just a telecommunications network, helping solve real issues in the world through the power of technology. We wanted to show this, so we created a multi-platform campaign that showcased video content educating consumers on just how Verizon has affected our world. Through Desktop & Mobile sites, we told our larger story through video and case-study examples. But we didn't stop there. We wanted to reach a larger audience, so we partnered with Tumblr to create a blog that pushed out bite-sized, engaging content to keep the story going.

When L’Oréal was launching their latest product, La Palette Nude, they needed to show consumers how a neutral palette could help them unlock a world of fashion-forward looks. They already had a beautiful product. It was our job to come up with a creative concept to sell it.

To help announce the highly anticipated Droid Bionic (A device essentially combining abilities from all your household devices), we created an Augmented Reality App that asked users to track down 4 Mecha Robots out in the world. The device acted as a viewfinder and lead you to each robot you had to conquer. Once all 4 were collected, you were entered into a sweepstakes for your chance to win some amazing prizes.

Re-Branding and Site design for Baby product E-Commerce site Diapers.com.

Toyota and Saatchi + Saatchi LA were working to launch a brand new vehicle—the Toyota C-HR—a small crossover that was worthy of big buzz!

The team knew they wanted to create ads that would feel just a little bit mischievous—and speak directly to consumers. We worked with the Saatchi + Saatchi LA team to imagine creative that made use of smart, simple, and eye-catching animations that carried a tongue-in-cheek tone worthy of this cheeky crossover.

Working as close partner with the Saatchi + Saatchi LA team, we ultimately delivered a complex campaign that was not only ahead of schedule, but also pushed the boundaries of what display advertising can be.

Windows Phone and Verizon partnered to bring the most powerful network to an incredible suite of Windows Phone devices. The catch? These devices each have great features for different personalities. Our site allowed you to browse accordingly, choosing from Friends/Family, Work and Entertainment. Choose one and our site switches it all up to cater to you.

With Chase, we created a program that lived on Facebook as a way to give back to the community and bring awareness to local charities. There was 500K to give, so we let Facebook users decide where it went. By allowing users to search for, support and vote for their favorite local charities, we did just that. 

Site and Social program for Oscar Mayer's hispanic audience. Leveraging a celebrity chef as our spokesperson, we asked users to submit their Oscar Mayer product infused recipes for a chance to win a place in a cookbook and funding for their cooking aspirations. To help inspire submissions, our site contained an interactive menu that allowed you to combine ingredients you like to get served up an OM recipe that matches. On Facebook, we asked users to submit and vote on their favorite recipes to keep the conversation strong,

Branding and Site design for Children's Books E-Commerce site "Bookworm".

Print campaign for the "Take A Step Forward" brand work for Chase.

Direct Mail Piece for Sprint's Holiday Device Offers.

Site and Facebook App for Sunkist's "Head For The Sun" Campaign. To inspire a sense of community fun, our Facebook app allowed users to Pixel-ize themselves (Through a lot of fun customization) and then join a real-time updated Pixel world of fans.

Johnnie Walker came to us with a brief wanting to target the latino audience, starting most specifically with Miami. We came back to them with a social platform that took the already booming party scene image sharing to the next level. Powered by Google Maps, we created a site that allowed party go-ers to tag their photos/check-ins on a Miami map. In addition, we created Digan Johnnie calendars and hotspots where people could visit the hottest parties with Johnnie Walker on the house,

Direct Mail Piece for Disney's 4-Day Dream Pass.

Direct Mail Care Package of Home Improvement Essentials for The Home Depot.