Johnnie Walker came to us with a brief wanting to target the latino audience, starting most specifically with Miami. We came back to them with a social platform that took the already booming party scene image sharing to the next level. Powered by Google Maps, we created a site that allowed party go-ers to tag their photos/check-ins on a Miami map. In addition, we created Digan Johnnie calendars and hotspots where people could visit the hottest parties with Johnnie Walker on the house,