Site and Social program for Oscar Mayer's hispanic audience. Leveraging a celebrity chef as our spokesperson, we asked users to submit their Oscar Mayer product infused recipes for a chance to win a place in a cookbook and funding for their cooking aspirations. To help inspire submissions, our site contained an interactive menu that allowed you to combine ingredients you like to get served up an OM recipe that matches. On Facebook, we asked users to submit and vote on their favorite recipes to keep the conversation strong,