Toyota and Saatchi + Saatchi LA were working to launch a brand new vehicle—the Toyota C-HR—a small crossover that was worthy of big buzz!
The team knew they wanted to create ads that would feel just a little bit mischievous—and speak directly to consumers. We worked with the Saatchi + Saatchi LA team to imagine creative that made use of smart, simple, and eye-catching animations that carried a tongue-in-cheek tone worthy of this cheeky crossover.
Working as close partner with the Saatchi + Saatchi LA team, we ultimately delivered a complex campaign that was not only ahead of schedule, but also pushed the boundaries of what display advertising can be.